When it comes to beer, there are many levels of fame. Anheuser Busch InBev and MillerCoors earned theirs by the size of their market domination. Brewers like Lagunitas and Samuel Adams helped spark a revolution. And names like Russian River (creator of Pliny the Elder), The Alchemist (Hedy Topper) and Trillium (who jump started the New England IPA style) have earned national reputations from the word-of-mouth acclaim of beer drinkers.
This last measure of fame is a particular favorite of craft brewers. It’s authentic and not something that can be achieved with clever marketing or distribution tricks.
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